WWE to merge with UFC

Vince McMahon’s World Wrestling Entertainment has agreed to merge with UFC to form a new publicly traded company controlled by Endeavor Group

The deal values WWE at $9.3 billion and UFC, which is owned by Endeavor, at $12.1 billion,totaling $21.4 billion.

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Endeavor will own a 51% stake in the new combat sports and entertainment company, while WWE shareholders will have the remaining 49%,

WWE has a market valuation of about $6.5 billion whereas Endeavor has a market cap of about $10 billion

WWE features scripted matches and soap opera-like storylines, while UFC showcases authentically brutal mixed martial arts fighting

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They share similarities in terms of content and culture. Several UFC fighters, like Ronda Rousey and Brock Lesnar, have wrestled for WWE

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Vince McMahon made huge money in the deal, his stake in the WWE is 38%, meaning the deal is worth $3.53 billion for him

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Ari Emanuel, the current CEO of Endeavor, will take on the same role with the new company already dubbed as "UFC 2.0"

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